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Publishers, Readers, and Digital Engagement 2016
Publishers, Readers, and Digital Engagement 2016
---------------------------------------------------------------
Author: Marianne Martens
Page Count: 245 pages
Published Date: 17 Jul 2016
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9781137514455
Download Link: Publishers, Readers, and Digital Engagement 2016
---------------------------------------------------------------
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge.
Read online Publishers, Readers, and Digital Engagement 2016 Buy Publishers, Readers, and Digital Engagement 2016 Download Publishers, Readers, and Digital Engagement 2016 for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Publishers, Readers, and Digital Engagement 2016
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Publishers, Readers, and Digital Engagement 2016 by Marianne Martens
Author: Marianne Martens
Page Count: 245 pages
Published Date: 17 Jul 2016
Publisher: Palgrave MacMillan
Publication Country: Basingstoke, United Kingdom
Language: English
ISBN: 9781137514455
Download Link: Publishers, Readers, and Digital Engagement 2016
---------------------------------------------------------------
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge.
Read online Publishers, Readers, and Digital Engagement 2016 Buy Publishers, Readers, and Digital Engagement 2016 Download Publishers, Readers, and Digital Engagement 2016 for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Publishers, Readers, and Digital Engagement 2016
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